The History of Citizen: Innovative Watches Since 1918

Timeless Craftsmanship: Discover the world of Citizen Watches

When it comes to choosing a watch that combines style, precision and innovation, Citizen is a name that proudly tops the list. For more than 100 years, Citizen Watch has been a pioneer in the watch industry, constantly pushing the boundaries of technology and design. We take you into the fascinating world of Citizen watches and discover what makes these timeless masterpieces so special.

A Legacy of Innovation

Founded in 1918 in Tokyo, Japan, Citizen has since built a reputation as one of the most innovative watch brands in the world. The brand is known for its technical advances, such as its groundbreaking Eco-Drive system that powers watches by absorbing light, both natural and artificial, thus eliminating the need for battery replacement. This technology is not only environmentally friendly but also extremely practical, ensuring that the watch is always ready for use.

Eco-Drive: The Power of Light

Eco-Drive technology is undoubtedly one of Citizen's crown jewels. Instead of traditional batteries, Eco-Drive watches are powered by light. The ingenious system converts light into energy, which is stored in a rechargeable cell. Even in low light conditions, these watches continue to function accurately and reliably. This makes Eco-Drive watches not only durable, but also extremely low-maintenance and ideal for the modern wearer who values both style and convenience. 

A Global Experience

Citizen watches are worn and appreciated worldwide. The brand has broad appeal thanks to the versatility of their collections. From the sophisticated and elegant models in the Citizen L collection to the innovative Promaster series for adventurers, there is a Citizen watch for everyone. In addition, many Citizen watches offer world time functions, radio-controlled precision and water resistance, making them perfect for globetrotters and epicureans.

Citizen and Corporate Social Responsibility

In addition to their technical and aesthetic contributions to the watch industry, Citizen is also committed to social responsibility. The brand supports various sustainability and community development initiatives, and strives to make a positive impact on the world. This makes wearing a Citizen watch not only a statement of style, but also of awareness and responsibility.